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TriMark Marlinn

An American Success Story

Just after World War II, two brothers and a good friend decided to go into business selling glasses, dishes and soap to restaurants and bars in the Chicago area. Little did they know that their business would last for more than fifty years and grow into a multimillion dollar enterprise with a fleet of trucks making deliveries in four states. In 1976, the second generation got involved, and began to modernize. They added computers and expanded the sales force.

By the time Marlinn joined TriMark in 1998, sales had increased from $3.5 million annually to $25 million, and with Mike Siegel remaining as president, Marlinn hasn't lost any of its family-business sense. Siegel has stayed with the company and helped it expand an additional 40% million in only five years by an expansion of services -- including assistance with remodeling, kitchen design, and equipment replacement.

"We've always been in the disposable business," Siegel says. "Our customers need napkins, glasses and soap every week. So our sales force stays in close touch." Every week, Marlinn's representatives visit their clients on a regular basis -- bars, restaurants and multi-units. Therefore, the sales reps are in a unique position to help their customers expand and reduce their business costs. "Our guys are out at their customers' sites with their wireless laptops that give them a real-time inventory connected to our mainframe," Siegel explained. "Our focus is on service, attention, being there to help with the equipment and supplies -- and problem solving." When a business is ready to grow or make a change, the TriMark Marlinn rep is ready to help.

 

TriMark Marlinn
  An American Success Story
  Adding Value and Services
  Building Foodservice Businesses
  Technology and Logistics
  Design of the Year